It's a bit of a weird story, and it actually started way back, when I read the books by Douglas Adams, in my early teenage days.
I tell this out of memory, so it might not be entirely correct. But in one of the "Dirk Gently" novels, Douglas Adams mentions a fictional author, and I assumed it was a take on Stephen King.
In the book, the author is successful. But not because of his work, but because his name fits well on the cover of a book. The last name is shorter, so it can be printed in large letters, and the surname can be put in smaller letters on top of it.
When I read this, I felt like someone had jolted my nervous system. This idea felt so alien, so bizarre. Even though it was a parody, it stuck with me.
Fast forward 20 years. I never used drugs in my life, trust me on that.
I remember the following moment like it was yesterday.
I was walking along the parking lot, next to my flat.
When suddenly, in my mind, the two words, in big white letters appeared: "Doomcore Records". And I knew this was perfect. On a semiotic level, on the level of letters, the alphabet... to me, there was an aesthetic, a geometry to these two words... it really clicked.
In all honesty, I could not care less that this was about Doomcore Techno as a genre.
I felt addicted to the aesthetic of these letters, of these two words, as a kind of sentence... and I knew I needed to start a label about this...
If another genre name had appeared before my eyes, the label would have been about that.
This is my story, it might sound weird, but it is true.
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